Earlier this year, I challenged myself to read 1 new book every month for the rest of the year. The book I chose to read first was Start With Why by Simon Sinek. I chose to read this book because I felt like I had lost my way and I was hoping that book would help me get back on track. Did reading this book help me gain the insight that I was looking for? Not really. Here is my honest review of Start With Why.
The book starts out with a bang. The first 3 chapters of Start With Why had me inspired! Simon Sinek did a fantastic job of explaining how companies that make decisions based on their “why” are more successful and inspiring than those who that base their choices on what they do. He creates a compelling case that “People don’t buy what you do. They buy why you do it”. I was looking forward to the rest of the book to continue down that inspirational path. Unfortunately, that wasn’t what happened.
I struggled through reading the rest of the book hoping that Sinek would be able to recapture the magic from the first few chapters. There were good pieces of information scattered throughout the rest of the book, but it was so repetitive that it was hard to keep reading. Apple is an amazing company and they are a great example of a company that starts with why. But he references them so frequently in the book that it’s annoying. The only reason I finished reading the book is that I made a commitment to myself to finish 5 books in 5 months. I wasn’t going to miss that goal because this book was long winded.
Sadly, reading this book did not help me gain clarity I was looking for. It did, however, have a few good points that I will use in my business and life. I would not recommend this book to most people. A CEO or someone starting a new business who wants to start it right may find it valuable.
I hope my honest review of this book helps you more than this book helped me. If you still want to read it, grab your copy of Start with Why: How Great Leaders Inspire Everyone to Take Action here
I plan to review all 5 of the books I’m reading this year, so check out the rest of my reading list to see which book might be next for my honest review.